Nora’s work over the past eight years has largely been principles-focused developmental evaluations. A. Rafael, an artist and novelist, has focused in evaluation work on arts-based approaches and methodologies. Both have been working to understand how evaluation can be a partner in efforts towards social justice and equity. What is emerging is an evaluation approach guided by the following principles: adapt, create, learn, love, restore, root, and value. We are building on the sweat, tears, emotional, and intellectual labor of many who have come before us and who are our friends and learning partners today. You’ll encounter them (conceptually or in-person) in our resources, workshops, and other events.


Nora Murphy Johnson, PHD

Nora’s Bio Here


A. Rafael Johnson

Andy’s Bio Here



The Staff, Creative Evaluation’s team of Hopeless Optimists, are dedicated and hardworking. Jessica Tokunaga is our part-time Research Associate and Nozomi Johnson is our part-time Administrative Assistant. (And yes, they also have super powers.) Without them, and people like them, our work would still be possible- but much, much harder.

Jessica Tokunaga image.jpg

Jessica Tokunaga, Research Associate

Before joining Terra Luna Collaborative, Jessica was the evaluation manager for Housing and Health Initiatives at the Health Equity Institute of San Francisco State University. She led evaluation projects focused on peer-to-peer strategies being implemented in community-based programs located in public housing communities.

In past project teams, she has worked in partnership with artists to make learning and research visible. She is also currently an instructor in the public health department at Saint Paul College.

Jessica applies an equity and social justice framework in her work. She believes that integrating art and historical context to research and evaluation can promote healing and community power.

Jessica has a master’s of public health from San Francisco State University, and a bachelor’s in international relations and a minor in women’s/gender studies from the University of California, Davis.


Nozomi Johnson, Administrative Assistant

Nozomi schedules meetings, updates this website, is currently transcribing an out of print book, and knits. She keeps things organized behind the scenes, answers certain emails, and prefers her face be kept off the internet when possible.

Nozomi does not know how to creatively evaluate initiatives so that people can make better decisions in working towards social justice and equity. She does know that it’s important, and that Dr. Murphy-Johnson and A. Rafael Johnson are very good at it.